The founders of Abridge News reached out for an updated brand and intuitive illustrations. I used gradients to emphasize their "full spectrum" approach to news, and illustrations to add pointed humor. Best part? The animated opinion faces were made in After Effects and converted to SVG code through Lottie.
Abridge News is a media platform providing users with balanced perspectives on trending events and topics. Helping people to break out of their echo chambers and think more critically.