©2019 by Hillary Degenkolb

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reel by moment

@reelgifts <--- my work in the wild

Giving the perfect gift experience can be tough - especially when you can't be there. Sending money, a gift-card, or a Venmo can seem impersonal - even if its the best option. Reel by Moment creates videos to make your cash gift feel thoughtful for any occasion.

Reel by Moment was created and launched by the Kenzie Lane Innovation team with the goal to make gifting and thinking of others easier & more meaningful. It was a treat to work through the entire process of ideation, user research, wireframing, branding, illustrations, implementation, & marketing launch as lead designer.

I thrived in the branding & identity stage of Reel. I lead branding workshops where we broke down words we wanted our product to embody and turned them into our five brand principles. We brought in imagery that resonated with each brand principle to create a giant mood board, which we then used to create a visual language. Finally we brainstormed names and landed on Reel for its double meaning in film & feeling.

Our team focused intently on the video  collection experience: each member of the gifting group enters with their name and records answers to questions we believe create the most meaningful message.

I also created a crew of illustrations to guide our user in recording a thoughtful video message. I chose a warm-neutral palette with playful texture for that authentic vibe.