Reel by Moment

@reelgifts

Giving the perfect gift experience can be tough - especially when you can't be there and sending cash is the best option. Reel by Moment creates videos to make your cash gift feel thoughtful.

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Process

Reel by Moment was created and launched by the Kenzie Lane Innovation team with the goal to make gifting and thinking of others easier & more meaningful. It was a treat to work through the entire process of ideation, user research, wireframing, branding, illustrations, implementation, & marketing launch as lead designer.

 

I lead branding workshops and brought in imagery that resonated with each brand principle to create a giant mood board, which we then used to create a visual language.

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Our team focused on the video  collection experience: each member of the gifting group enters with their name and records answers to questions we believe create the most meaningful message.​ I also created a crew of illustrations to guide our user through recording a video message with a warm-neutral palette and playful texture for that authentic vibe.

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